I already had a Pentax in the past, so I wanted to upgrade to a more modern one. For the price I bought it (about £110 if I remember), it has a spectacular zoom and the pictures are incredibly still even at night outside or with moving subjects. The videos are OK, altough they seem me too small to be HD, possibly I didn't get the settings right. The time for recording data and showing the picture on screen is really short, so I'm happy with its response speed. The battery has a very good endurance and can shoot a lot of pictures and videos before exhausting. I generally use it intensely for 5 days and it lasts even much more (I'd say... a 100 pictures at best quality and a 30 minute video with no problems). It's quite light and the orange colour is really stylish. There are many presets, so it's quite easy to swich from one to another in different situations.