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Customer Review

5.0 out of 5 stars Cohesive, comprehensive, practical, and eloquent, 12 Oct. 2006
This review is from: Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futures (Hardcover)
In his Introduction, Tucker explains that the premise of his book "is that seemingly disparate issues [such as strategy innovation, new product development, and how to solve problems more creatively] must be integrated into a single overarching strategy if they are to be mobilized in the quest for growth. That's why this book summarizes and condenses the key issues of innovation; it is written to enable you and your team to actively move through each chapter and develop a blueprint to redesign your firm's innovation process holistically." Tucker recommends five Principles which assert that innovation must be approached as a discipline and comprehensively; must include an organized, systematic, and continual search for new opportunities; must involve everyone in the organization; and must be customer-centered.

Tucker cites statistics from a Corporate Board Strategy of 3,700 U.S.-based and non-U.S.-based companies, each of which generates at least $500-million in revenue annually. Of these, only 3.3 percent showed consistent profitable top- and bottom-line growth, and shareholder returns for the seven-year time period analyzed. Only 21 of the 3700 companies, or less than 1 percent, had sustained their growth over the last 20 years. According to Tucker, under-performing companies demonstrate what he characterizes as a "Growth Gap" which cannot be closed by transitional means such as increasing marketing and sales, cost-cutting, efficiency-enhancing initiatives, and mergers and acquisitions. Throughout the narrative of his book, Tucker explains why and how innovation is the key driver of growth and profitablity. Of even greater value are his recommendations when formulating and then implementing initiatives within three dimensions of innovation: product, process, and strategy. In the final chapter, Tucker poses a series of questions which each reader must answer when "mapping out an innovation initiative." The material which precedes this situation analysis (think of it as a reality gut-check) will guide and inform both the responses to the questions, and more importantly, suggest specifically how to take appropriate and effective action in response to them.
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Location: Dallas, Texas

Top Reviewer Ranking: 87