All of David Taylor's books help to make the world of branding (that so many manage to over complicate) clear and simple both from a business and a consumer perspective, and this is no exception.
The book is in bite sized chunks, that are easy to digest. They are great case studies and inspiring, yet practical tools that can be instantly applied.
If you are interested in creating brand strategies that are going to ultimately result in profit for the business whilst at the same time inspiring then you should not leave home without this book. It is something that you can should keep close to you at all times, refer back to when the waters get a bit muddy and use when you are looking for a bit of inspiration.
We need more of these kind of books that are less fluff and actually help to create more relevant, inspiring and profitable brand strategies.
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