I've spent my career in media sales, selling tv airtime and then licensing tv rights, trying to convince executives to see the potential in films and TV shows. One of the most enjoyable but challenging parts of my role is mentoring and coaching others to really push themselves in those difficult pitches, the ones that could go either way, and I know that the pitch is what makes the difference.
When I first picked up Paul Boross' book, The Pitching Bible, to be honest I was rather cynical, assuming it could tell me nothing new. It has subsequently become an invaluable reference tool for many sales teams, dipping in and out for the relevant elements to refresh.
The clever structure of the book makes it perfect for less experienced pitchers as well as more experienced.
The Pocket Pitching Bible presents all the essentials of the original book but cleverly condensed. It still has a very clear and easy to follow method for taking your pitch and refining it to ensure every possibility that's under your control is covered. Crucially, it doesn't 'dumb down' its approach or tell you what to say - so you still have to work at developing your pitch.
As we all know, there are few things worse than a pitch where the potential buyer feels `homogenised'.....not an individual pitch to a person or group that the seller has put some preparation into.
It's not just sellers who should take time to take their time and consume the contents of this book...let's face it, in all aspects of the commercial world we need to develop or expand existing business. This is straight ahead positive thinking but with many many practical suggestions that brings out the best in your business' strengths.