Useful insight into the techniques of his photography explaining his lighting setups and camera settings, all supplemented with diagrams too. Making great use of shadows is a style of photography I like very much and so was very interested in checking out Joey's interpretation of the same subject.
Joey reveals his philosophy and approach to photography which is the foundation of 'why' he does what he does and I, personally found this very useful in thinking through my own photography asking 'why' I want to take the pictures I like. Although Joey is young and unashamed about his talent his confidence in his ability to bring something creative to any setup he's working on and is quite candid in sharing not only his strengths and skills, but how he expands on the skills of others in forming his own images.
I'd definitely recommend this book to any experienced photographers looking for fresh inspiration to their own photography and to anyone new for simple yet effective technical advice for taking great portraits outside.