2 of 2 people found the following review helpful
Marketing for Entrepreneurs,
This review is from: Marketing for Entrepreneurs (Paperback)
Marketing for Entrepreneurs
Finally a DYI guide to marketing that provides you with the essential information and solutions without having to do a 3-year course or deal with academic mumbo jumbo!
From how to write a classic press release to how to use the New Media, creating your own marketing plan to identifying customers - Wolff's book covers it all in a comprehensive and entertaining way (I especially loved the clever cartoons and his Marketing Hall of Shame). This truly deserves to be a bestseller!