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Customer Review

on August 22, 2008
I found the content of the book to be very poor, basic and superficial. The author simply touches upon the very basic of branding theory while he mentions nothing about the creative part of it. And suspiciously enough, he repeatedly stresses how important it is to hire consultants "to do the job".
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Product Details

3.9 out of 5 stars
17
£11.31+ Free shipping with Amazon Prime