Walsh's previous book, Building a Champion, was sort of a topical, overview, easy-read version of this book. In this one, Walsh fleshes out ALL of the details of all of his philosophies on how to run a football organization from management to players. He outlines the job descriptions of everyone in the organization from the GM down to the office secretaries. He covers every esoteric subject like Who should drive a prospective player back to the airport after interviewing with the team. There's also tons of real (as opposed to administrative) football here. He describes what to look for when evaluating players. How to construct offensive and defensive game plans, and plenty more. This book is a NFL Head Coach's blueprint, bible, and handbook. However, there's plenty here for the fanatic knowledge-hungry fan to take their understanding of the game up several notches. Not for the "only casually" interested.