Simply the best,
This review is from: Selling to Win (Paperback)
I started a business from scratch using this book. My journey from sole trader to limited company with a team of field advisors (and the VAT bill!) was less than two years thanks to consistent application of the principles in this wise little work. It was the first and best investment I ever made and has paid for itself thousands of times over.
Regardless of your field of work, industry, trade or discipline, this book provides the organising framework for consistent success in sales. The principles are timeless and wise. Use them consistently and you WILL win.
School Improvement Associates