Massimo is one of the rare designer that speak sense! In the movie Helvetica was the only one among designers that speak clear ideas without freaking out of some trendy talk that are full of words and no meaning (the others were talking and talking and said no usefull thing in the movies + -). His philosophy are clear and convincing. I love this book, almost a small pocket size, eay to read but with a lot of concepts to think about.
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