Having recently started working in marketing, this book was the perfect tool for me. Marketing is a technical subject and there was a lot of new vocabulary and jargon to get to grips with.
This book provides clear explanations for hundreds of words and phrases, putting them into context and using relevant examples. I still use this book regularly to refer to words as and when they come up. It follows the logical order of a dictionary and is therefore very easy to dip in and out of as required.
The book is extremely current and includes the latest terms for digital marketing as well as more traditional marketing vocab.
I would recommend this book to anyone currently, or considering, pursuing a career in marketing.
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