9 of 9 people found the following review helpful
A fundamentally new type of business model,
This review is from: The Long Tail: How Endless Choice is Creating Unlimited Demand (Hardcover)
Summary: Introduces the proposition that `mass popular' and `hits' do not dominate the internet. Thought-provoking, but a little repetitive.
The Long Tail describes how the on-set of seemingly endless produce choice available on-line characterises a long-tailed distribution plotted on a graph (hence the book title). The biggest insight the book offered me is the shift we are generally seeing from the stocking of `mass popular by off-line retailers to the notion of `specialist and niche', on-line. The core proposition is that `bricks and mortar' retailers have physical inventory limitations, whereas there is almost unlimited capacity on-line.
Anderson is the Editor of Wired magazine and the book actually begun as an article by Anderson in Wired. I laboured through the second half of the book once I understood his key idea. I also felt he focused to narrowly on explaining the phenomenon to the music, DVD and book industries. Perhaps, read the Wired article first and then turn to the book if you need more.