Having bought Fox's 'Don't Send a CV' book and been bowled over by it's originality and illustrations I decided to by this title as I now work gaining and retaining clients. It is excellent in that it has reset my focus on the client rather than the product/service, with must do's such as dollarising. Buy it if you work gaining and retaining clients however be aware of the following. For some unknown reason to me they've tried to convert this book for the British audience- why? Don't Send a CV was fine with it's few Americanisations. The attempt to convert gives across the flavour of two authors at times, it's hard to explain but when read it will become evident. The other issue is the limited amount of illustrations, and the replicated lunch illustration from Don't Send a CV. Fox should have put perhaps three or four in and it would have earned another star. These two points are minute however in this excellent sub-£10 book.