The key thing about all of Brad's books that makes them different from other business books is that unlike some cool rich American who went to college and was brought up in a nice middle class background Brad comes at things from a different angle. None of this everything is great if you do this that or the other crap, he tells it as it is, business is bloody hard. It's good to read that he's still finding things challenging and he doesn't sugar coat the truth. What he does do in his books is tell it how it really is, warts and all!. So if you want to read a business book that has some truth to it and can help get you out of a rut, then get Brads books, all of them. One of my favourite passages in Life.Business.Just got easier. is to do with a fighter pilot not ejecting from his multi million pound plane as it crashes to the ground until the last moment. A few months ago I had an easy choice to take a high paid job with a Financial Adviser firm and avoid all those pesky business decisions such as marketing and compliance paper work. It's good to know that my parachute wasn't deployed and now things are heading in the right direction, in part I have to say to reading Brads books and taking part in 4N. So buy it read it and enjoy! - See more at: [...]
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