Good quality, poor or non-existent labeling, a culture of poor service under the cloak of tradition, low cost always a handy excuse.
If the correct size does not fit, expect to be told that there's nothing wrong with the hat. This leave you in wrong of course. And if the hat comes without a label size, what is there to argue about? If you persist, you will be told eventually that, notwithstanding the size chart designed to take your order, size alone does not ensure a good fit. Your head might be the wrong shape "square peg in a round hole" I was told. And anyhow, they will not want your business, since the rest of their customers out there do not mind paying for returns and spending time queuing at the Post Office. "Most people who buy hats online know what they want" I was told. This must include the opportunity to waste time and money to support Styalways business model.
Cheap? Not really, not if your head is the wrong shape! Offensive seller? Most definitely.