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The first step you need to take to become an analytics evangelist.,
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This review is from: Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity (Paperback)
If you are considering a career in analytics, or just want to learn more about the digital journey of your users. then this is your first stop to enlightenment. Kaushik is an engaging writer who turns a bland subject into dynamic reading. His style of prose helps you to overlap the content into analytical applications outside of the digital world.