Upon first listen the album was a mixture of bland, boring, inoffensive pop and seemed worth nothing but dismissing. However, upon a second listen however, tracks started to stand out and melodies became familiar.
`We're A Crowd', the first single from 10:20, is a catchy number. The guitar led melody brings out the hook in the vocals and the background sax really spices up the track. `We're A Crowd' the most commercially friendly track from the album and is unashamedly pop to its core.
Certain to remind the nation that The Twang are still around, 10:20 is about the revival of guitar music, as throughout the album almost every track has a guitar led melody or riff. This is especially notable on `Last Laugh' as it carries a bold opening guitar riff which sets up the rest of the song perfectly. The chorus is cleverly worded, as the `A' vowel sound is really played upon and gives the hook real stability. However, the guitar riff isn't heard again which is a shame, as it gave the track its character.
`Beer, Wine and Sunshine', `Paradise' and `Woah Man' are all made memorable with solid hooks and from the help of Phil Etheridge's oh-so-distinctive, half rap, half song vocal style and strong accent. Closing track `Strangers' sees The Twang soften up, as the punchy guitar riffs turn into lulling harmonies and acoustic guitar strums, a perfect end to an album that showcases The Twang's versatility.
10:20 may not be the perfect album that everyone will love, but it certainly has elements of real song-writing genius and hit potential. A great album for sticking on in the background on a sunny Sunday afternoon. 10:20 is indie pop personified and will bring a smile to your face whenever you need it.