Mark Thomas does a very thorough task of uncovering the global rampage performed by what everybody assumes is a responsible American business.
Coca-Cola comes out of this smelly really bad, and calling them the devil seems to be the polite terminology as we discover their partnership with criminals, their raping of the poor's water resources, and their total lack of social responsibility as they go looking for profit at any cost. The story of how Coca-Cola goes into a community and leaves behind a trail of devastation is beyond criminal.
Read this book and you will not watch those Coca-Cola adverts again in the same light, and you may be tempted never to sip the devils brew again. The whole concept of Coca-Cola comes over as one big marketing exercise as they seek to protect their brand to maximise money. Thinking of drinking Coca-Cola - just say no.