This was an okay effort but no where as entertaining (at least for me) as a number of the other Marvel animated movies that have been released thus far (I own all of them). As far as Hulk goes, his presence in the two Ultimate Avengers movies (the first one more), Hulk Vs and even the Avengers of Tomorrow movie were far more enjoyable on all levels (be it the action, dialogue [well lack of - Hulk talks a lot in this] or the general story line). Planet Hulk's story line was actually kinda boring - think Gladiator with Hulk instead of Maximus Decimus Meridius and that's it (note: I loved Gladiator - have it on DVD). Apart from the Avengers cameo appearance at the start, which sets up the story nicely, nothing else really stood out for me. That said I don't mind having it in my collection and at least it gave us something else to watch as my son keeps watching the same movies over and over again. However, on this occasion, I suspect my son won't be undertaking one of his intense repeat viewing sessions with this effort from Marvel.