Rarely has there been such a need for marketers to strengthen their brands and not to simply survive in today's tough markets, but to thrive. Taylor's no-nonsense well-proven `brand gym" approach of eight `workouts" provides countless insights on how to extend your brand, how to grow the core business, how to differentiate your products or services from competitors, how to engage employees and build customer loyalty.
This second edition is far more than a re-print - much has changed in the six years since the first edition went to print, which is reflected in over half of the content of the new book being brand new, with many up-to-date case studies. It's no idle boast that the authors' claim that the book is rather like "having your own personal coach to help you achieve your brand and business goals".
Best of all, it's an easy read - free from the usual jargon and padding!