6 of 10 people found the following review helpful
Excellent, a must have text for students and practioners.,
This review is from: Content Critical: Gaining Competitive Advantage Through High-Quality Web Content (Paperback)
Gerry McGovan and Rob Norton have written a timely and authoritative contribution to the world of web development, analysis and practice. Their book, Content Critical gets to the heart of the matter; 'we are all publishers now'. They examine, unpick and inform all the key issues in a practical and clear way. So that the newcomer and expert alike is better informed and more able to engage with the real issues of new media publishing.
Gerry and Rob's book will act as a heaven sent antidote to the proliferation of so called 'new media' texts that either nibble at the fringes of the cultural and social issues of a 'cyber generation' or fixate on the latest technical nicety that simply contributes to the digital detritus that inflicts us all. Students and practitioners alike will benefit greatly from Gerry's book.