Ah c'mon now Blizzard - £45? You are the only big games producer that makes quality games exclusively for the PC, when all the other software houses pelt us with console rubbish. Yet now you're treating us like console owners willing to fork out such sums for the privilege. I bought Warcraft 1-3, Starcraft and World of Warcraft and enjoyed them all, and still play Warcraft 3 and Starcraft - but these are likely the last blizzard games I will play. You are helping turn the PC into an Indie-only games machine, just as much as the likes of EA are. Not that Indie games are bad - there are loads of quality titles out there and I implore every stalwart PC gamer to try them out.
Maybe its sound business sense on Blizzard's part, but I'd love to see the (impossible to collect) statistics showing how much extra money is generated from the inflated price VS how much money is lost from miserable people like me refusing to buy the game.