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Customer Review

on September 30, 2001
A CLASSIC ignored, mainly due to a complete change of style and genre at the wrong time. A truly inventive indie band just say stuff it - we'll do a hippy album. Changing so drastically didnt hurt 'Primal Scream' but I feel sure Ride's die-hard audience felt betrayed and confused and they were not known enough to have any success with it, but hey, on its OWN merits it is brilliant!!
Flowing melodious emotional warmth and real confidant belief in what they were doing oozes from this album. Opening with 'Moonlight medicine' they declare ther aural intent using synth guitar and vocals to seduce you in. '1000 miles' harmonies flirt with your emotions and 'From time to time' has brooding harmonies from heaven washing through your brain like water.
With 'Natural grace' they pick up their guitars and blow you away with their intent change of pace and power seamlessly through wafting melody.
'Only now' is a true lovesong but the hook grips you, the chorus giving a lump to the throat as the guitar takes over. 'Crown of creation' is beautiful and has psychedelic guitar breaks within comfortable well structured melody and harmonies, and its Floydian sound makes you feel almost stoned as does 'Endless road'.
'How does it feel to feel' reminds you of their previous glory, much more intense although a little out of place on here but a good single.
'Magical spring' is a hippy rock song which grows on you.
'I don't know where it comes from' is upbeat again
and 'At the end of the universe' shows their psychedelic modern edge.
The brilliant vocalless more electronic remixed single of this and others from the album show that they still experimented.
It is perfect in structure, track order, variety of both content and instrumentation and obviously careful mixing (all reminding you of Pink Floyd in their "Meddle" period at times), but still fresh and modern with seamless timing and changes in mood and tempo - within and between tracks. Ride decided to mellow out a bit and express themselves, without conforming to their 'NME indie saviours niche'.
Yes 'Drive Blind' and Chelsea Girl' etc. are classics, what they will be remembered for and purists may dismiss this as an indulgence of infleunces, not loud enough, but....if you arent musically blinkered and actually listen this really is a groundbreaking, experimental CLASSIC.
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