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Customer Review

55 of 57 people found the following review helpful
4.0 out of 5 stars Too much of a good thing, 15 April 2008
This review is from: Yes! 50 Secrets from the Science of Persuasion (Paperback)
'50 secrets from the science of persuasion'... Well, I'd never heard of `the science of persuasion' before and this is actually a series of short case studies based on social psychology academic papers published over the last decade or so. Each case study is presented as a problem, the experiment and results are described and then a `scientifically proven' solution is suggested. It's an appealing way of covering a broad subject and most of the results are thought-provoking and maybe genuinely useful. The only problem is that these snippets are not structured or ordered in any way so unfortunately fact fatigue sets in after about 30, and by the time you struggle to 50 the science of persuasion began to seem a rather disorganised discipline. An admirable book, but you might have thought `persuasion scientists' would have known a bit better how to determine exactly how much is a `good thing'.
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Showing 1-1 of 1 posts in this discussion
Initial post: 10 Jan 2009, 00:29:37 GMT
A Reader says:
You will probably prefer Cialdini's original 'Influence' title - there he categorises content into the six main aspects of compliance.
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