5 of 6 people found the following review helpful
Good Introduction to Search Engine Technology and Potential,
This review is from: The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Hardcover)
You probably use search engines to find information. If you already understand how one search engine varies from the next, this book will be much too simple and limited for you. Avoid the book.
If, however, you choose which search engine based on how cool the url is for that engine, you should read this book. It will tell you a lot that can help you find better information . . . and what you may be able to look for in future search engine improvements. If that's your main reason for reading the book, you'll find it too long and involved for that purpose. There's an awful lot about the history of Google . . . which is essentially ancient history by now. I graded the book down from this perspective mainly because it takes Mr. Battelle a long time to get the simplest ideas across.