What I liked most about this book is the concept of eco-effectiveness. Braungart explains how businesses are able to become more environmental friendly and more profitable by restructuring their production processes and supply chain. I doubt that this is as feasible for any business or organization as it might sound like while reading the book, but it sure is a brilliant concept. I recommend this book to anyone who wants his business to be green and sustainable. If you want to have a positive effect on this planet, read it and integrate it into your daily business.