Shop now Shop now Shop now See more Shop all Amazon Fashion Cloud Drive Photos Shop now Learn More Shop now Shop now Shop Fire Shop now Shop now
Customer Review

5.0 out of 5 stars A good high level overview and analysis of the use of social media in business., 1 May 2014
By 
This review is from: Organizations Don't Tweet, People Do: A Manager's Guide to the Social Web (Hardcover)
There are 45 chapters, each following almost exactly the same length, 3 to 3 1/2 pages, with a summary of key take away points at the end. The final chapter is explicitly described as a blog post, however the consistency in length of all the other posts, sorry chapters, make it seem like the other chapters were all previously blog posts too.

The good thing about this book though, is that it doesn't feel like an unconnected collection of articles.

There is a theme running through the pieces. Having recently worked for a large multinational, which had a limited social media policy "it's ok to use it, but don't be on it for too long". It was really interesting to read his account of how he had battled to convince senior management of the value of social media engagement by staff.

It is a massive challenge for large, and small organisations, who feel it is a risk to empower staff members to be able to speak / blog / tweet on behalf of the company. The thing is, in some ways, you should be able to trust your staff to represent you in a professional way, whilst also offering their own particular take on how things can be done. This should be possible, because in any job were staff interact with the public, this type of behaviour, in a verbal context, has been permissible for many years. Bus conductors have to talk to the public, bar staff, the police, now the challenge is to enable staff to also do so in a written context too.

Euan takes the idea of business blogging, tweeting, and any other chosen social media outlets, and looks at what is required from the creator of the content. It requires a higher level of personal honesty, and consistency. This will obviously be a challenge, for those who are neither of these things. However for those managers who are more open, self aware, and willing to learn and receive meaningful feedback rather than mere platitudes, social media engagement offers the opportunity for much more effective engagement and communication of ideas and vision.

This is why I found the book enjoyable in an unexpected way. Most social media books I have read recently seem to be about maximising your reach, gaining more followers, improving SEO. Euan is still concerned with increasing impact, and the return on investment from time spent on social media. However his series of chapters are, in many ways, mapping out the wider holistic benefits of such an approach.

By the end of his book, he speaks of his dilemma at wanting to sign off from one long running series of blog postings by talking about how it was all, ultimately, about love. At the time however he recoiled from writing this, because he felt it would be 'too out there'.

An 'all you need is love' vibe, might seem a little too hippy-esque for large modern day businesses. However if you substitute love for caring, you are then close to describing the work ethos of Zappos, and many other successful contemporary businesses, who have gained a market edge for being known to go that much further for the customer.

Out there, 'in the wild', it is hard to convince a lot of traditionally raised managers of the value of social media engagement. This book has very real and grounded experiences. Illustrating very concrete examples of why greater sharing of ideas helps to promote better practice, more efficient work habits. He said that he kept a series of specific successful examples near to hand at all times, ready to combat senior managers who doubted the value of social media engagement. Twitter for example often coming to the rescue in terms of asking for, and receiving quick suggested answers to specific problems faced, drawing on the wisdom of many to confront problems. Also enabling staff to draw on the value of their wider networks, and shared knowledge, rather than just their own.

I would recommend reading or giving this book to those managers and clients who remain unconvinced of the value of using social media to improve their working practices.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Be the first person to comment on this review.

[Add comment]
Post a comment
To insert a product link use the format: [[ASIN:ASIN product-title]] (What's this?)
Amazon will display this name with all your submissions, including reviews and discussion posts. (Learn more)
Name:
Badge:
This badge will be assigned to you and will appear along with your name.
There was an error. Please try again.
Please see the full guidelines ">here.

Official Comment

As a representative of this product you can post one Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
The following name and badge will be shown with this comment:
 (edit name)
After clicking on the Post button you will be asked to create your public name, which will be shown with all your contributions.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.  Learn more
Otherwise, you can still post a regular comment on this review.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
 
System timed out

We were unable to verify whether you represent the product. Please try again later, or retry now. Otherwise you can post a regular comment.

Since you previously posted an Official Comment, this comment will appear in the comment section below. You also have the option to edit your Official Comment.   Learn more
The maximum number of Official Comments have been posted. This comment will appear in the comment section below.   Learn more
Prompts for sign-in
  [Cancel]


Review Details

Item

Reviewer


Top Reviewer Ranking: 5,955,722