Learn more Download now Shop now Shop now Shop now Shop now Learn More Shop now Shop now Learn more Shop Fire Shop Kindle Learn More Shop now Learn more

Customer Review

on April 9, 2011
The content gives the impression of having been lifted directly from blogs, and there is very little here that wasn't written two years ago in "The New Rules of Marketing & PR".

It contains, in my opinion, far too many unsubstantiated generalisations and is heavily padded out with hearsay (and quotes from Wikipedia).
There are definitely better books out there on the subject

For anyone totally new to social media, this isn't the worst introduction you could find, but I'd recommend you read it critically.
11 comment| 3 people found this helpful. Was this review helpful to you? Report abuse| Permalink
What's this?

What are product links?

In the text of your review, you can link directly to any product offered on Amazon.com. To insert a product link, follow these steps:
1. Find the product you want to reference on Amazon.com
2. Copy the web address of the product
3. Click Insert product link
4. Paste the web address in the box
5. Click Select
6. Selecting the item displayed will insert text that looks like this: [[ASIN:014312854XHamlet (The Pelican Shakespeare)]]
7. When your review is displayed on Amazon.com, this text will be transformed into a hyperlink, like so:Hamlet (The Pelican Shakespeare)

You are limited to 10 product links in your review, and your link text may not be longer than 256 characters.

Product Details

3.5 out of 5 stars