Okay: the book's title is misguiding. If you want to read about the story of MTV, you have Serge Denisoff's "Inside MTV" (1988) and Jack Bank's great "Monopoly Television. MTV's Quest to Control the Music" (1996). This book is whole different thing, but again such as misguiding title should be criticized. Done.
What is it then? Well, a fun (sometimes hilarious) oral history of MTV. The authors interviewed (rather randomly) artists, directors and producers who have co-created some of MTV's golden era classic music videos. I actually do academic research on music videos and I have to admit that though I won't see me using it professionally, it did gave me a human and humorous perspective on the subject. It was fun to read and I would give it 3 stars if it had a title that really described its content.