A really stimulating book this, and I think that some of my fellow reviewers may be missing the point here. This book is all about immersing yourself in the underlying spirit of the human economy - think of it as the new manifesto for companies and individuals who can compete on being different and compete on economies of soul. What it is not is a bandwagon book about the dot com "new economy". That may or may not have come off the rails, but if you actually read this book (and it's not hard - this is engaging stuff) you'll find out that it doesn't talk about hyped dot coms at all. This is about diversity, creativity and competing on personality. Like the Cluetrain Manifesto and No Logo, this won't deliver a big checklist, but it will make you think afresh about business. Funky Business might even just make you feel excited about business life again. When's the last time a business book made you feel that?