Kate's expertise in topics related to computing, technology and the Internet really shines through in this friendly and well-written book. It is primarily aimed at those wanting to "work" in or on "the cloud" (the Internet) i.e. businesses, large or small - but it is also a really good manual full of tips and advice for anyone making use of cloud services, and is especially good where it covers online identity and etiquette, for example. Kate's style is friendly and the book reads at a swift pace (there's so much to potentially cover), making it a good primer for those new or uncertain in the space. I liked the Tip callouts which clarify sections or provide quick advice on particular issues. It's definitely not just a list of websites and services to use... Kate really picks out the ones which "stick" and give the most value, as well as including interviews with entrepreneurs who tell their own stories of doing business online. As someone who works in the technology space I even picked up a bunch of tips and useful sites to use myself! Well worth your time. Don't forget the associated app for iOS and Android which provide useful updates, and also there's content which can be unlocked by using the Aurasma app on the book's cover.