If I were starting a business and knew nothing about how to do it, I think there are many better books that this to read first. You would be better off reading books around doing internal/external appraisal of the business environment you wich to enter, SWOT analysis, including knowing exactly the resources you have and type of market you are targeting, pricing of your product, how you will promote it, how you will sell it and how it should look. Then maybe some theorys such Porters Value Chain Analysis, and 5 Porters forces and try to apply those.
Once you have read those, this is a good general business book and easy to read. The book is good for a bit of an inspiration read that talks about mega businesses evolving such as Amazon or Facebook etc, Most of the names you would have heard off, and indeed there will probably be some insights written in the book about those companies which you probably did not know.