From a magicians point of view I really enjoyed this book. The 'magic revealed' sections are interesting if you are not a magician but nothing to get too excited about if you perform magic - they certainly dont tell you all the slights and moves like a magic scipt of instructional book. The extracts from key magicians and scientists were very insightful and interesting - also very useful ideas which I have encorperated into my performances. This book talks about framing, misdirection, timing and use of language - all of which I think we as magicians use but may not necessarily know why and how to improve upon them.
Not the easiest of reads as its written from a scientist tone in the main part but well worth it. Ian Brennan (Prefessional Magician in the West Midlands)