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This review is from: Secrets of Power Negotiating HB: Inside Secrets from a Master Negotiator (Hardcover)
The point of the book is a search for the win-win situation and outcome.
When we negotiate we're usually standing on the opposite banks, trying to win the other party over. Yes, even if we're somehow aware we're going to end up with a compromise.
Mr. Dawson shows all the technique you'll need to make it through the process, not leaving out the important preparations. Most importantly, he shows how to avoid conflicts by recognizing the moves of your counterpart. He constantly warns against using the negative negotiation techniques, but shows it to learn and recognize it, and defend yourself on time. It actually helped me closing a big deal that was (as usual) highly stressful under the time pressure. If I wouldn't apply the procedure from the book, I'd flunk it.
The knowledge can save you a lot of aggravation not only in 'big' deals in your professional or personal life, but also in daily interactions with the people around you. At the end of the day - we're constantly negotiation with our surroundings, aren't we? ;)