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Customer Review

18 of 19 people found the following review helpful
1.0 out of 5 stars An empty book, 30 Aug. 2010
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This review is from: Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation (Hardcover)
Tim Brown had an interesting article in HBR (Harvard Business Review), June 2008 p. 84, entitled 'Design Thinking'. This gives a fine description of the way IDEO designs tangible products. The book in case written by Tim Brown "with" Barry Katz (the latter not mentioned on the book cover) is an expansion of this article and adds not much extra except for an endless list of tiny examples of IDEO's work. Buying the book I expected tools, diagrams, and techniques described but got absolutely nothing of the kind. Especially the complete lack of drawings and diagrams surprised me, because IDEO usually displays itself as a visual, tangible company. The "with" associated with Mr. Katz' name makes me imagine that Mr. Brown designed the structure of the book, and Mr. Katz wrote the content based on stories from and conversations with Mr. Brown. Having read - to some extent browsed - the book I felt I had an empty book in my hand.
A recent HBR article (Sept. 2008 p. 92) written by a HBR editor: "Kaiser Permanente's Innovation on the Front Lines" elaborates on the Kaiser examples already given in both the 2008 article and here. If you have access to the two HBR articles you are much better off. If not acquiring the book offers some insight in IDEO's way of doing product and process development.
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Showing 1-1 of 1 posts in this discussion
Initial post: 21 Jun 2012 09:54:37 BDT
P. McCLEAN says:
The "Kaiser Permanente's Innovation..." article you refer to is in the Sept. 2010 issue.
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