I work in an environment where watches get knocked about regularly. I have got fed up with g shock, the prices are rising, the last one I had kept misting and it was heavy. I chose to depart to this timex ironman i had seen others surviving well at work. I had previously had a timex marathon and liked its ease of use. This watch is good easy to use and uncomplicated. It does what it says for a good price. It feels a bit cheaper than a g shock in terms of materials and buttons but has stood up eaqually well to being dropped, trod on, pulled and scraped. I even covered it in army green vehicle paint last week (by accident)which i then removed with white spirit and there is harldy an impact.
In the £30-40 bracket I doubt you will find better, if you do let me know.