6 of 7 people found the following review helpful
Something truly to start with.,
This review is from: The Graphic Language of Neville Brody: v. 1 (Paperback)
'The Graphic Language of Neville Brody', to put it simple, is Pandora's box to great effect. This is literally my personal 'book zero', a bible that helped (and still helps) informing my views on graphic design enormously - not that it immediately solves every problem a graphic designer faces daily...
Ironically, I am part of the majority of people obsessed for life by this inspiration by Brody and the like - not necessarily learning from to push boundaries and create something else, but feeling rather comfortable with the presented work, accepting it the way it is, transforming it into numerous shades of grey and colour, and dare calling it 'my own'.
The thing is, Brody forms part to the establishment which broke wide open the conservative graphic mold. Rooted in the post-punk era, adding many of the modern art's fine principles to the mix, pushing boundaries in type and image experimenting, Brody had the luck and the energy to technically explore as many possibilities of defining personal graphic style towards the digital era this early work of his so impressively informs.
Now it seems quite impossible to be yourself in the graphic design field - except following a pattern. As it is already familiar with many others that incorporated a certain 'anti' feeling into boring standards, Brody's style is also subject to default visual prostitution. I bet most of the time he hates meeting such graphic reflections of his work...
Regarding this problem of blueprints, the best thing about this book is, both - Brody and his fellow design theorist (and author of this book) Jon Wozencroft, deliver a sincere dialogue behind the deserved success.
While dealing with this motivation by Brody's impressive palette, there is also an illusion trap that everything Brody does leads to immediate acceptance by the clientele. In that respect, the book also presents tiny selection of work in progress. Brody remains ironic on many issues due to his personal experience with the industry - be it magazines, music, books or otherwise. In that respect, he somewhat admits no matter how much we feel inspired by others, there are various situations our ideals will betray us - because not every client is perfect to understand such radical aesthetic approach.