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Customer Review

39 of 40 people found the following review helpful
5.0 out of 5 stars Worth its weight in Gold!, 23 Feb. 2008
This review is from: Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series) (Hardcover)
I have never reviewed a business book before, as I am a Surgeon and don't really have the time. I am moved - no, compelled - to write a review for this particular book because of the fantastic value I have received. I am fascinated by management literature and have read multiple books by all the most famous Guru's: from Peter Drucker to Charles Handy and from Tom Peters and Tom Kelley to Ram Charan. These are all great authors and give a great deal of insight into the business world. BUT they are all aimed at people who run companies already worth hundreds of millions of dollars. They all have insights that apply to smaller enterprises, but I have never felt inspired to start something new based on these works.

I have an idea that I feel will be a mega-hit. I had always assumed that I would have to write a business plan, get angel funding, start the enterprise, after a certain stage get VC funding, and the world would be my oyster. Not any more!

I have been reading the EarlyToRise newsletter since some time. I always liked what Michael Masterson wrote, and read all his pieces, and felt that he had the Doing-Knowledge, as opposed to the Talking-Knowledge of most Guru's. I have always looked with interest at the books that he has written, but till now did not buy any of the other as the target market was different to me. However, when I saw this book, I could not resist pre-ordering it, and devoured it as soon as it arrived.

WOW! It is really packed with the most invaluable insights that you could EVER have about starting a SMALL Business and Turbocharging its growth. I have thrown out most of my previous learning and have totally revamped my plans. I now know that I am hit with the twin curse of Perfectionism (which is inevitable given my profession) and Procrastination (as I never had the energy or the time to AIM the whole Plan). Just this one insight - and how to break away from it - has been worth more than ten times the price I paid for it. And the lesson on the most ethical negotiation tactic has been worth even more. On going through this book a second time, I feel that even on reading it the tenth time, I am going to get further insights.

On reading this book, I now realise that it has been written in true READY FIRE AIM fashion. It is not nearly as polished as some of the Guru-authored books and some sections are repeated, and I expect that the second edition will be more AIMed. BUT, Mr Masterson has poured in the ideas that could easily have filled 3-4 books if they were expanded. And it is really inspirational. Thank you Mr Masterson.

If you have EVER Dreamed of setting up your own business, Go for this book. It is Really Great.

MJ Reddy
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Showing 1-2 of 2 posts in this discussion
Initial post: 13 Sep 2013, 14:53:39 BST
R. Chauhan says:
Did it help you become successful in your business venture?

In reply to an earlier post on 16 Aug 2016, 10:57:01 BST
AMS says:
A very good question - we await the answer?
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