It does not taste much like chocolate yet at the same time it tastes better than other shakes I've used in the past. The protein content is high and the fat and carb ratio is spot on for anyone looking to build lean muscle tissue. I'll mix in some citrulline and beta alanine (Primaforce Citrulline Malate 200 Grams + FREE Beta Alanine 250 Grams Powder) prior to going to gym and as a result have been experiencing a more full and "pumped up" looking muscle during the day, not just while at the gym. It has also improved my overall level of health. I haven't had a cold/flu since I begun taking this mix. Prior to taking it I average 3-5 colds/flu a year. I've now been taking it over two years without getting sick once. My energy level has also greatly improved.