1 of 1 people found the following review helpful
Marketing built in,
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This review is from: Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising (Kindle Edition)
Really good introduction to growth hacking and its use in marketing. Really good primer if you are new to this. Some criticisms of it saying there was not enough tactics, but I think the whole point of growth hacking is you learn the principles then be inventive with that concept. If you know what the concepts are, then you can run with that yourself. And make tailor made ideas for your particular product, rather than be lazy and try to rip off other ideas.
Buy if you want to get past the old ideas of advertising the hell out of everything - and hoping for the best.