This very readable book creatively combines a seriously important concept emerging from research in cognitive psychology -that for one reason or another has been largely de-emphasised by both researchers and the popular press- with an up-to-date knowledge and in-depth understanding of the digital world. The result? - a shocking implication of the constitution of human awareness that may at first sight add to the diminishment of our perceived central position in the universe. Read on though, and discover through a fine weave of narrative, case studies and lucid descriptions of scientific and psychological ideas, how the implications of these thoroughly researched ideas could transform our world view in a very positive way,and provide a deeper understanding of who we are, and how we are perceived by others. Pitched at both the specialist and non-specialist there is something to learn from this book for all.