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Customer Review

3.0 out of 5 stars Useful Tool, 9 Sept. 2012
This review is from: Share This: The Social Media Handbook for PR Professionals (Hardcover)
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This will have a historic legacy in, say, a decade or so. The observations and truisms will have been put to the test and certainly the commoditisation of public social relationships will have moved on. As it stands it is a digest of current thinking and practise, well written and informative. It is a book that the practitioner would do well to frequent before deciding to launch or expand an on-line interactive presence, certainly one thing that comes through quite strongly, is that there are circumstances to launch such ventures in and those that are not - as a fire-fighting exercise for example. There isn't enough discussion on metrics, especially on pay per click and the problem of empty returns with nothing more than a robot behind them. Indeed their isn't enough discussion on why for my taste, quite a lot is taken for granted. That said this book (the irony is not lost) on electronic social media is certainly a valuable addition to the literature.
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