2 of 2 people found the following review helpful
An important work on the role of brand positioning,
This review is from: Differentiate or Die: Survival in Our Era of Killer Competition (Second Edition) (Hardcover)
Finding decent books on advertising and marketing that are contemporary is incredibly hard. Differentiate or Die is a solid piece of writing that offers real insights and the kind of clarity you used to get from large ad agencies before they forgot about content and focussed on form - mainly learning about how to use digital channels in a brand centric way.
The style is pithy and concise - like the concept. Everything is in bite sized chunks. There isn't much that is new in terms of thinking, but what makes this worth buying and reading is the examples of the application of this thinking on modern day brands.