An interesting page-turner with fascinating facts and persuasive arguments. It's impressionistic and personal - and no worse for that. It's about the North of England in the general consciousness not the North in geography. Held together by a positive message that the North is usually just fine and sometimes marvellous. 'True North' busts the myth that It's Grim Up North.
The supporting blog shows one way forward for non-fiction publishing. The blog paired with the book allows the bibliography, errata, reader comments and additional content to be put online.