This book is worth buying just for the fantastic business advice contained in the last chapter (21). It makes for easy reading, even as a slow reader I did it in 3 days as this life story is of someone very likeable and interesting from a humble background, but if like me you won't hear any talk of football or sport then you will have to skip 50 pages of tripe: chapters 17 & 18 where he chronicles the ins and outs of managing Millwall FC, YAWN!
Its the third of the Dragons Den type books that I have read and in my opinion this is ranked number two out of three. I bought all of these books to learn something about business and in this way Theo's book (2nd place) is not nearly as good as Peter Jones's Tycoon (1st place) but it is better than Duncan Bannatyne's Anyone Can Do It (3rd place, but still very good). If you can only afford one of these books then Tycoon is the best by miles especially now you can get it in paperback for about half the price I paid for my hardback a while ago.
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