4 of 6 people found the following review helpful
Excellent - for an instant!,
This review is from: Nescafé Azera Americano Coffee Tin, 6 x 60g (Grocery)
This can never be the same as a good Barista coffee, however, it can and is an extremely good instant. Every time my local supermarket delivers my order the drivers comment about the coffee - honestly, the last 3 orders they have all said "that is lovely coffee, everyone is talking about it and saying how nice it is, it's really popular" or words to that effect, I have never had a product so consistently commented upon!
I am an espresso drinker, not the bitter, burnt US chain that needs sickly syrups to cover the nastiness of over-roasted beans, but a proper, smooth rounded espresso.
I love my coffee maker, but it is becoming prohibitively expensive and I had a short stay away recently which forced me to try something I don't normally do - drinking instant coffee!
As with any new coffee it took a few attempts to adjust the taste to my preference, as with other reviewers it takes 2 teaspoons of Azera in a coffee cup (as opposed to a larger teacup), but it makes a very credible and enjoyable cup of coffee.
I stocked up whilst it was on offer, but the standard price seems to be £3.29 for 60 gms, which Nescafe claim gives 33 servings, however, 16.5 servings (allowing for 2 tsp per cup) is 20.5p per cup so in comparison with genuine Barista coffee that is not bad. However, this comes perilously close to the cost of a home coffee machine.
Let's be honest, Nescafe knows people are cutting back on luxuries like coffee machines and is aiming to tempt its pod machine customers to keep up their consumption by substituting this coffee, so they need to keep the price per cup significantly lower than 23p-27p pods to tempt people like myself away from our machines. In order to do that they need to acknowledge that these coffee drinker will use 2 spoons per cup.
I personally think for such a small tin, £2.75 is the maximum price for optimum sales, I believe £2.50 most likely to tempt instant drinkers up and would see it gain market share and obviously, the more you sell the cheaper it is to produce, so profit margins rise. It would still be a premium price because most coffee jars are at least 100 gms, but it would not be prohibitively expensive as a treat for real coffee drinkers who are watching the pennies.
All that said, it will never beat a perfect cup of espresso, with a smooth crema and taste, but it does knock spots of 'US chains' burnt, poor excuse for coffee, and is very handy to have in the cupboard for when you don't want the hassle of the machine, or if, like me, you are cutting back and watching the pennies.