This is an absolute must for anyone looking to go into e-commerce or really anyone looking to start their own business. This is clearly written from experience and could prevent you from making common but costly mistakes.
It's set out in a nice, step by step format, meaning it's easy to take in what is essentially a huge amount of information. Ian first covers the major mistakes people make before breaking down the basic principles to success. He covers everything from building your website to what to look out for when hiring a web designer to marketing, and he even breaks those tips down so even the most inexperienced can learn quickly and easily.
Also included is some great, helpful links and a further reading list which I shall be sure to follow up on. Definitely recommended!