3 of 3 people found the following review helpful
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This review is from: Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value (Hardcover)
I suppose this is a very good book for a starter in the Value-Pricing strategy.
It explains the concept behind perceived value and gives some good ideas on how to change mind sets from the pure cost based / competition based approaches into a more modern Value based proposition.
The text is very well written in a fluid and interesting consistent way.
However, i guess each chapter is quite theoretical and the examples or cases presented are not very practical or are simply not explained in very detail, leaving room for some un-answered questions.
Overall, i liked reading it.