Tired of this book. I would rather be mediated than finish this book. Feels like the writer is trying so hard to explain a concept but goes around in circles. Also, i noticed the use of irrelevant words to explain simple sentences. The unnecessary use of complex words, why oh why Mr writer man. After reading half way I gave up. I just couldn't take it anymore. If you are expecting to find out how the media shapes the world around you, you will not find it in this book. My opinion.