1 of 1 people found the following review helpful
This review is from: Killer Web Content: Make the Sale, Deliver the Service, Build the Brand (Paperback)
When you are building or managing a website it is easy to lose focus on who the customer is, it can be difficult to see the wood for the trees.
This book helps you re-focus on the important aspect of looking at your site from the customers perspective.
To those that have read similar books or been on web marketing and optimisation courses there is probably little or nothing new in the content of this book, but I would recommend it to anyone as sometimes we all get so engrossed looking at the big picture that we forget the simple basics.